Athens is becoming more and more associated with Aphrodite, the goddess of beauty, it seems. Beauty and wellness centers, spas, nail salons, and fitness centers continue to flourish in Athens, offering special treatments such as Thalassotherapy, massage and facials, at affordable prices. The exclusive spas are found in the center at many of Syntagma's five-star, luxury hotels, but also in the affluent neighborhoods such as Kolonaki, Kifissia, Maroussi, Glyfada, and Vouliagmeni. The Athenians frequent hair and nail salons often, making sure to look their best and consequently, there are salons everywhere. Don't forget to ask about the newest Greek cosmetics and body products that have made headlines for their quality and organic ingredients.