Shopping in Athens -- a showcase for its traditional and modern culture and lifestyle-- can be a fascinating and satisfying experience for all. Amidst the many well-known and international name brands and traditional Greek art and folklore shops, are hundreds and hundreds of chic boutiques and specialty shops blossoming with great fashion finds for every taste and budget. The "new kid on the block" are the glitzy department stores that have won the hearts of the natives and visitors who shop there.