Within the framework of the City of Athens' development and tourism promotion action plan aiming to highlight Athens in the international tourism market, the Athens Development & Destination Management Agency (ADDMA) reached a cooperation agreement of strategic importance with the European Tour Operators Association (ETOA). The agreement sees to the establishment of a series of annual B2B workshops under the name "Travel Trade Athens".
Visitors to the new Acropolis Museum numbered more than half a million during the first two months since its opening. Specifically, 523,540 people, of whom 60% were from abroad, visited the museum between the date of the grand opening and August 26.
About a year before its official opening, the New Acropolis Museum opens its gates to welcome eighty four pieces of ancient Greek and Roman art that used to be in foreign museums. The antiquities were given over by the Italian President himself, who together with the Greek President inaugurated the exhibition.